The Locator -- [(title = "Marketing in the 21st century")]

The Locator -- [(title = "Marketing in the 21st century")]

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Author:: Kyambalesa, Henry.
Title:: Marketing in the 21st century : concepts, challenges and imperatives / Henry Kyambalesa.
Publisher:: Ashgate,
Description:: xv, 320 p. ; 23 cm.
Subject:: Marketing--Management.
Marketing--Government policy.
Notes:: Includes bibliographical references (p. 273-291).
ISBN:: 9780754612674
0754612678
OCLC:: (OCoLC)44015706
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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