Events as a strategic marketing tool / Dorothé Gerritsen, Ronald van Olderen, with the cooperation of Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven ; translators, Eef Eerdmans and Esther Kupers.
Event als strategisch marketinginstrument. English
Notes:
"Originally published in Dutch under the title Het event als strategisch marketing instrument by Dorothé Gerritsen and Ronald van Olderen"--Title page verso. Third statement of responsibility from title page verso. Includes bibliographical references and index.
Summary:
"An update to the popular first edition, providing an engaging resource for both students and professionals interested in Leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.