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02611aam a22005178i 4500 001 A2E8EA48D7AA11EAACEF483997128E48 003 SILO 005 20200806010102 008 200210s2020 enk b 001 0 eng 010 $a 2019056043 020 $a 1789242304 020 $a 9781789242300 035 $a (OCoLC)1122804134 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d SILO 041 1 $a eng $h dut 042 $a pcc 050 00 $a HD30.28 $b .G46813 2020 082 00 $a 658.8 $2 23 100 1 $a Gerritsen, DorotheÌ, $e author. 240 10 $a Event als strategisch marketinginstrument. $l English 245 10 $a Events as a strategic marketing tool / $c DorotheÌ Gerritsen, Ronald van Olderen, with the cooperation of Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven ; translators, Eef Eerdmans and Esther Kupers. 250 $a 2nd edition. 263 $a 2003 264 1 $a Wallingford, Oxfordshire, UK ; $b CAB International, $c [2020] 300 $a xi, 244 pages : $b color illustrations ; $c 25 cm 500 $a "Originally published in Dutch under the title Het event als strategisch marketing instrument by DorotheÌ Gerritsen and Ronald van Olderen"--Title page verso. 500 $a Third statement of responsibility from title page verso. 504 $a Includes bibliographical references and index. 520 $a "An update to the popular first edition, providing an engaging resource for both students and professionals interested in Leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals"-- $c Provided by publisher. 650 0 $a Strategic planning. 650 0 $a Marketing. 650 0 $a Special events $x Management. 650 7 $a Marketing. $2 fast $0 (OCoLC)fst01010167 650 7 $a Special events $x Management. $2 fast $0 (OCoLC)fst01767792 650 7 $a Strategic planning. $2 fast $0 (OCoLC)fst01134371 700 1 $a Olderen, Ronald van, $e author. 700 1 $a Mierlo, Jacco van, $e author. 700 1 $a Rooijackers, Margo, $e author. 700 1 $a Velthoven, Thomas van, $e author. 700 1 $a Eerdmans, Eef, $e translator. 700 1 $a Leijten-Kupers, Esther, $e translator. 776 08 $i Online version: $a Gerritsen, DorotheÌ, $t Events as a strategic marketing tool. $b 2nd edition $d Wallingford, Oxfordshire, UK ; Boston, MA, USA : CAB International, [2020] $z 9781789242928 $w (DLC) 2019056044 941 $a 1 952 $l USUX851 $d 20200806022927.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=A2E8EA48D7AA11EAACEF483997128E48 994 $a 92 $b IWAInitiate Another SILO Locator Search