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02064aam a2200409 i 4500 001 F4FC0232F7B511E98B85DA5097128E48 003 SILO 005 20191026010047 008 180130t20182018mdu b 001 0 eng c 010 $a 2018004457 020 $a 1421426757 020 $a 9781421426754 035 $a (OCoLC)1030901080 040 $a DNLM/DLC $b eng $e rda $c DLC $d BDX $d TOH $d YDX $d OCLCF $d JHE $d NLM $d TXM $d UKMGB $d DLC $d EZ9 $d OCLCQ $d JBG $d OCLCQ $d OCLCO $d SILO 042 $a pcc 050 00 $a RT86.7 $b .G78 2018 060 00 $a 2019 B-040 060 10 $a WY 16.1 082 00 $a 610.7306/9 $2 23 100 1 $a Grundy, Quinn, $d 1986- $e author. 245 10 $a Infiltrating healthcare : $b how marketing works underground to influence nurses / $c Quinn Grundy. 264 1 $a Baltimore : $b Johns Hopkins University Press, $c 2018. 300 $a viii, 167 pages ; $c 23 cm 504 $a Includes bibliographical references and index. 505 0 $a Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare. 650 0 $a Nursing $x Practice 650 7 $a MEDICAL $x General. $x General. $2 bisacsh 650 12 $a Nursing $0 https://id.nlm.nih.gov/mesh/D009729 650 12 $a Marketing of Health Services. $0 https://id.nlm.nih.gov/mesh/D008389 650 22 $a Nurse's Role. $0 https://id.nlm.nih.gov/mesh/D024802 650 22 $a Practice Patterns, Nurses' $0 https://id.nlm.nih.gov/mesh/D057184 650 22 $a Drug Industry $x economics. $0 https://id.nlm.nih.gov/mesh/D004345Q000191 650 22 $a Conflict of interests $0 https://id.nlm.nih.gov/mesh/D016265 941 $a 1 952 $l GAAX314 $d 20191026010128.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F4FC0232F7B511E98B85DA5097128E48 994 $a Z0 $b HL6Initiate Another SILO Locator Search