The Locator -- [(subject = "Brand name products--Management")]

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01354aam a2200337 i 4500
001 6B5DE9A80AF111E39305B8A1DAD10320
003 SILO
005 20130822010304
008 121024s2013    enka     b    001 0 eng  
010    $a 2012042402
020    $a 1118484711 (hbk)
020    $a 9781118484715 (hbk) :
035    $a (OCoLC)808413912
040    $a DLC $b eng $e rda $c DLC $d BTCTA $d OCLCO $d UKMGB $d YDXCP $d BWX $d SILO
042    $a pcc
050 00 $a HD69.B7 $b T396 2013
082 00 $a 658.8/27 $2 23
100 1  $a Taylor, David, $d 1964-
245 10 $a Grow the core : $b how to focus on your core business for brand success / $c David Taylor.
264  1 $a Chichester, West Sussex, United Kingdom : $b Wiley, $c [2013]
300    $a xvi, 237 pages : $b illustrations ; $c 25 cm
504    $a Includes bibliographical references (pages [223]-225) and index.
650  0 $a Brand name products $x Management.
650  0 $a Product management.
650  0 $a Strategic planning.
650  0 $a Branding (Marketing)
776 08 $i Online version: $a Taylor, David, 1964- $t Grow the core $d Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013] $z 9781118484685 $w (DLC) 2012045102
941    $a 2
952    $l YEPF572 $d 20200204064904.0
952    $l TYPH572 $d 20200110050827.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6B5DE9A80AF111E39305B8A1DAD10320
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