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02886aam a2200445 i 4500 001 F0818794033911E8972C924897128E48 003 SILO 005 20180127021036 008 160408s2016 njua b 000 0 eng d 020 $a 1522110771 020 $a 9781522110774 035 $a (OCoLC)946145603 040 $a VRL $b eng $e rda $c VRL $d VRL $d OCLCO $d TKF $d ILY $d SLA $d OCLCO $d TKF $d OCLCF $d OCLCO $d UtOrBLW $d SILO 043 $a n-us--- $0 http://id.loc.gov/vocabulary/geographicAreas/n-us 050 4 $a KF3180 $b .L3566 2016 $0 http://id.loc.gov/authorities/classification/K 100 1 $a Lalonde, Anne Gilson, $e author. $0 http://id.loc.gov/authorities/names/no2002049795 245 10 $a "You should put that on a t-shirt" : $b the doubtful status of promotional material in trademark law / $c Anne Gilson LaLonde, Jerome Gilson. 246 30 $a Doubtful status of promotional material in trademark law 264 1 $a New Providence, NJ : $b Matthew Bender & Company, Inc., $c [2016] 300 $a vi, 76 pages : $b illustrations ; $c 25 cm 504 $a Includes bibliographical references. 500 $a "This article is the eighteenth in a Matthew Bender/LexisNexis series that began in 1999, written to coincide with the Annual Meetings of the International Trademark Association"--Page i. 505 0 $a Introduction -- Laying out the issues -- T-shirts and tote bags: the epic Macy's v. Strategic Marks struggle -- Obtaining trademark rights from promotional goods -- Barriers to obtaining trademark rights bfrom use of material on promotional grounds -- Likelihood of confusion from use of mark on promotional goods -- Looking the elephant in the room straight in the eyes -- Conclusion -- Coda. 650 0 $a Trademarks $x Law and legislation $z United States. $0 http://id.loc.gov/authorities/subjects/sh2008112954 650 0 $a Trademarks $z United States. $0 http://id.loc.gov/authorities/subjects/sh2008112955 650 0 $a Brand name products $x Management. $0 http://id.loc.gov/authorities/subjects/sh2007102131 650 0 $a Trademarks $x Design. 650 0 $a Advertising $x Brand name products. $0 http://id.loc.gov/authorities/subjects/sh85001101 650 0 $a Advertising. $0 http://id.loc.gov/authorities/subjects/sh85001086 650 7 $a Advertising. $2 fast $0 (OCoLC)fst00797511 650 7 $a Advertising $x Brand name products. $2 fast $0 (OCoLC)fst00797554 650 7 $a Brand name products $x Management. $2 fast $0 (OCoLC)fst00837891 650 7 $a Trademarks. $2 fast $0 (OCoLC)fst01153892 650 7 $a Trademarks $x Design. $2 fast $0 (OCoLC)fst01153896 650 7 $a Trademarks $x Law and legislation. $2 fast $0 (OCoLC)fst01153903 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 700 1 $a Gilson, Jerome, $e author. $0 http://id.loc.gov/authorities/names/n80017633 941 $a 1 952 $l OVUX522 $d 20180127034406.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F0818794033911E8972C924897128E48Initiate Another SILO Locator Search