The Locator -- [(title = "Hidden in plain sight")]

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Author:
Chipchase, Jan.
Title:
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt.
Edition:
First edition.
Publisher:
HarperBusiness,
Copyright Date:
2013
Description:
239 pages ; 24 cm
Subject:
Marketing research.
New products.
Consumer behavior.
Other Authors:
Steinhardt, Simon.
Notes:
Includes bibliographical references.
Contents:
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
ISBN:
0062125699
9780062125699
OCLC:
(OCoLC)795757222
LCCN:
2013003930
Locations:
TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)
YEPF572 -- Marion Public Library (Marion)

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