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Author:

Cohen, Marshal.

Title:

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen.

Publisher:

McGraw-Hill,

Copyright Date:

c2006

Description:

184 p. : ill. ; 24 cm.

Subject:

Consumer behavior.

Notes:

Includes index.

Contents:

Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations.

ISBN:

9780071460361
0071460365

OCLC:

(OCoLC)62472014

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)