48 records matched your query       

01235cam a2200265Ia 4500
001 93AD39F02B0C11DE82774608A8D7520A
005 200904162359.0
008 051206s2006    nyua          001 0 eng d
020    $a 9780071460361
020    $a 0071460365
035    $a (OCoLC)62472014
040    $a VRA $c VRA $d SILO $d VP@ $d BAKER $d OCLCQ $d NBU $d NIU $d SILO
100 1  $a Cohen, Marshal.
245 1  $a Why customers do what they do : $b who they are, why they buy, and how you can anticipate their every move / $c Marshal Cohen.
260    $a New York : $b McGraw-Hill, $c c2006.
300    $a 184 p. : $b ill. ; $c 24 cm.
500    $a Includes index.
505 0  $a Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations.
650  0 $a Consumer behavior.
939    $a 5643904
941    $a 2
952    $l USUX851 $d 20160823070733.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=93AD39F02B0C11DE82774608A8D7520A
994    $a 02 $b NIU
952    $l UNUX074 $d 20090701080000.0