Introduction -- Part 1: Getting started with social media marketing. Chapter 1: Understanding social media marketing ; Chapter 2: Discovering your SMM competitors ; Chapter 3: Getting in the social media marketing frame of mind -- Part 2: Practicing SMM on the social web. Chapter 4: Launching SMM campaigns ; Chapter 5: Developing your SMM voice ; Chapter 6: Understanding a marketer's responsibilites -- Part 3: Reaching your audience via mainstream social platforms. Chapter 7: Finding the right platforms ; Chapter 8: Exploring SMM strategies for Facebook ; Chapter 9: Marketing on Twitter ; Chapter 10: Creating a YouTube strategy ; Chapter 11: Considering LinkedIn ; Chapter 12: Delving into Instagram ; Chapter 13: Discovering Snapchat ; Chapter 14: Marketing with Pinterest ; Chapter 15: Interacting with Tumblr ; Chapter 16: Engaging customers using other platforms -- Part 4: Getting your message to connectors. Chapter 17: Marketing to Millenials ; Chapter 18: Accounting for the influencers ; Chapter 19: Disrupting with voice search ; Chapter 20: Utilizing messaging apps -- Part 5: Old marketing is new again with SMM. Chapter 21: Practicing SMM on your website ; Chapter 22: Becoming an authentic and engaged advertiser ; Chapter 23: Building an SMM mobile campaign ; Chapter 24: Encouraging employees to advocate for your brand on social media ; Chapter 25: Changing tactics and metrics ; Chapter 26: Understanding social media governance ; Chapter 27: Using real-time marketing ; Chapter 28: Data and privacy -- Part 6: The part of tens. Chapter 29: Ten SMM-related must-read blogs ; Chapter 30: Ten top SMM tools ; Chapter 31: Ten tips to navigate fakeness.
Summary:
Are yo uan independent entrepeneur? Or do you work in marketing? Would you like to? Then the ability to skillfully use social media marketing is a must. In this book, two experts on the topic share their knowledge in easy-to-understand chunks, helping you discover how to navigate the ever-changing social media playing field. Recognize the role of influencers, choose the right distribution channels, become a persuader, create and curate content, learn to be flexible, and see how social media fits with your other marketing tools. -- back cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.