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Author:
Schaffer, Neal author.
Title:
The age of influence : the power of influencers to elevate your brand / Neal Schaffer.
Publisher:
HarperCollins Leadershipan imprint of HarperCollins,
Copyright Date:
2020
Description:
xix, 266 pages : illustrations ; 22 cm
Subject:
Internet marketing.
Branding (Marketing)
Success in business.
Online social networks.
Social media.
Notes:
Includes bibliographical references and index.
Summary:
"If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan" -- Back cover.
ISBN:
1400216362
9781400216369
OCLC:
(OCoLC)1110489474
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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