Three athletic footwear companies, Nike, adidas, and homegrown upstart Li Ning, have faced off in a high-stakes battle for China's gigantic market. The result is a valuable case study for courses focusing on global marketing and international business.
OCLC:
(OCoLC)279303691
Locations:
PQAX094 -- Wartburg College - Vogel Library (Waverly)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.