Introduction: Campaigns on the cutting edge / Richard J. Semiatin -- Fundraising : toward donor centered campaigns? / Robert G. Boatright -- Paid media in campaigns : now and in the future / Tad Devine -- Social and new media campaigns : advantage or source of disinformation? / Michael Turk -- Survey research and campaigns : challenges and opportunities / Candice J. Nelson -- Voter mobilization : an unexpected future / Richard J. Semiatin -- Political parties : in the age of populism and reform / Tari Renner -- Interest groups, SuperPACs and independent expenditures : driven by ideology / Nina Therese Kasniunas, Mark J. Rozell and Charles Keckler -- Campaign press coverage : fake news v. traditional news / Richard Semiatin, Jeremy D. Mayer and Joseph Graf -- Campaign finance : the rise of dark money in the Roberts Court era / Peter L. Francia, Wesley Joe and Clyde Wilcox -- Voter identification laws and ballot access measures / Jeffrey Crouch -- Women and candidates : generational change, growing activism / Susan A. MacManus and Ashley N. Barnes -- Minority candidates and the new landscape of campaigns in the twenty-first century / Atiya Kai Stokes-Brown -- Political campaigns and democracy / Dick Simpson.
Summary:
"Technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones. These increasingly mobile and integrated campaigns face the growing influence of outside interests. Evaluate current trends and assess how campaigns are making cutting-edge changes on the presidential, congressional, and gubernatorial levels with Campaigns on the Cutting Edge. The thoroughly updated fourth edition focuses on the use of social media and online surveying tools in campaigns, the evolution of voter mobilization, the growth of "fake news," and the increased representation of women, African Americans, Latino Americans, and Asian Americans not only in the electoral force, but also in the campaign organization"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.