Multimodality in Oko folktale discourse and its sociosemiotic purposes / Ernest S. Akerejola -- Schematic representations in election advertisements in Jordan / Kawakib Al-Momani -- Multimodal text analysis of three modern Greek printed advertisements employing the persuasive modes of ethos, logos and pathos / Mersini Karagevrekis -- The localisation of advertising print media as a multimodal process / Tuomo Hiippala -- 'Glocalisation': exploring the dialectic between the local and the global / Maree Stenglin -- Alcohol advertising in Aeroflot / Ivan Berazhny -- 'In India, nobody wants to be dark': interpreting the fairness ideology through intersemiotic complementarity / Srilakshmi Ramakrishnan -- A multisemiotic analysis of a Chinese long scroll painting / Fang Yan -- Multimodality in Japanese anti-war placards / Wendy L. Bowcher -- Standing out on critical Issues: evaluation in large verbal-visual displays in Australian broadsheets / Dorothy Economou -- Multilingual California: Spanish in the market / Maria Cecilia Colombi -- A comparative study of visual racism in Brazilian and British images of the Black body / Celia Magalhaes, Paulo Henrique Caetano.
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