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Author:
Kline, Stephen.
Title:
Globesity, food marketing and family lifestyles / Stephen Kline.
Publisher:
Palgrave Macmillan,
Copyright Date:
2011
Description:
xv, 252 p. : ill. ; 23 cm.
Subject:
Obesity--United States.
Obesity--Great Britain.
Lifestyles--United States.
Lifestyles--Great Britain.
Food--United States--Marketing.
Food--Great Britain--Marketing.
Notes:
Includes bibliographical references and index.
Contents:
Machine generated contents note: Introduction: Lifestyle Risks and Food Politics -- PART I: Risk Agenda Setting, Moral Panic and News in a Risk Society -- Epidemic Proportions: The Medicalization of Globesity -- Canaries in the Supermarkets: Pandemic Politics and Child Consumers -- PART II: Marketing to Children and Lifestyle Risks -- The Promotional a Healthy Diet?: Comparing Food Marketing Systems in the UK and North America -- Limited Persuasion: Mitigating factors in the formation of Brand Choice among Canadian Children -- PART II: Consumer Socialisation in Mediated Saturated Households -- Fast Food and Sluggish Kids: Managing Lifestyle Risks in Canadian Families -- Pulling the Plug: Consumer Literacy in a Risk Society -- Conclusion: Beyond Cultural Contradictions: Mediated Markets, Consumerism and Lifestyle Risks.
Summary:
"This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the globesity pandemic in Britain and the USA, it illustrates the way moral panic brought childrens food marketing to the centre of the policy debates about consumer lifestyles"-- Provided by publisher.
Series:
Consumption and public life
ISBN:
0230537405
9780230537408
OCLC:
(OCoLC)429024165
LCCN:
2010034138
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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