The Locator -- [(subject = "Radio in politics")]

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Title:
Secrets of effective radio advertising videorecording the inside story / by Tony Schwartz ; producer, Charles Boyd ; writer, Harvey Ardman.
Format:
videorecording
Publisher:
Films for the Humanities & Sciences,
Copyright Date:
c1989
Description:
1 videocassette (VHS) (75 min.) : sd., col. ; 1/2 in.
Subject:
Radio advertising
Radio in politics.
Radio in publicity.
Other Authors:
Schwartz, Tony.
Films for the Humanities (Firm)
Notes:
"FFH 2060"--Container.
Summary:
Tony Shwartz demonstrates the potential of radio as a medium for commercial and political advertising. Includes a compilation of effective radio messages, with a specific time and a place for each. Tells how creative analysis of the environment for the message and emotional addressing to the proper target can achieve cost-effective results.
OCLC:
(OCoLC)20116652
Locations:
UQAX771 -- Des Moines Area Community College Library - Ankeny (Ankeny)

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