Includes bibliographical references (pages 217-241) and index.
Contents:
Introduction -- An ontology of hybridity -- All media systems have been hybrid -- The contemporary contexts of hybridity -- The political information cycle -- Power, interdependence, and hybridity in the construction of political news : understanding WikiLeaks -- Symphonic consonance in campaign communication : reinterpreting Obama for America -- Systemic hybridity in the mediation of the American presidential campaign -- Hybrid norms in news and journalism -- Hybrid norms in activism, parties, and government -- Conclusion: Politics and power in the hybrid media system.
Summary:
"The diffusion and rapid evolution of new communication technologies has completely reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works. The new media system is increasingly defined by organizations, groups, and individuals who are best able to blend old and new within what Andrew Chadwick terms a hybrid system. Those who are best able to create, tap, and steer information to suit their goals are, in turn, able to modify, enable, and disable the power of others between a range of older and newer media. Chadwick looks at news making in all of its contemporary "professional" and "amateur" forms, from parties and election campaigns, to activist movements, and government communication. He weaves in compelling ethnographic material from American presidential campaigns to WikiLeaks, and from live prime ministerial debates to hotly-contested political scandals. The end result of this wide-ranging book is a map of the emerging balance of power between older and newer media technologies, genres, norms, behaviors, and organizational forms. Chadwick argues that hybrid thinking rejects simple dichotomies, and he reveals how older and newer media logics in the fields of media and politics blend, overlap, intermesh, and coevolve. Political communication has entered a new era. This book reveals how the clash of older and newer media logics is causing chaos and disintegration but also surprising new patterns of order and integration"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.