"FFH 39615." "39615." This disc has been recorded using DVD-R equipment and may not play in all DVD players.
Summary:
Three athletic footwear companies, Nike, Adidas, and homegrown upstart Li Ning, have faced off in a high stakes battle for China's gigantic market. This program examines Adidas' rising prominence in the country, an ascension due in no small part to its well publicized Olympic Games sponsorship. Li Ning's efforts to retain its precarious hold on the urban market are also studied.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.