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Title:

Music in advertising : commercial sounds in media communication and other settings / edited by Nicolai Graakj©Œr & Christian Jantzen.

Publisher:

Aalborg University Press,

Copyright Date:

c2009

Description:

304 p. : ill., music ; 24 cm.

Subject:

Music in advertising.
Television advertising
Radio advertising

Other Authors:

Graakj©Œr, Nicolai
Jantzen, Christian

Notes:

Includes bibliographical references.

Contents:

Music for commercial purposes / Nicolai Graakj©Œr and Christian Jantzen -- Mapping research on music in TV commercials / Nicolai Graakj©Œr and Christian Jantzen -- Music in TV commercials : formats, frequencies, and tendencies / Nicolai Graakj©Œr -- Making sense of music in advertising research : an interpretive model of the interaction between music and image / Matthias Bode -- The JYSK jingle : on the use of pre-existing music as a musical brand / Nicolai Graakj©Œr -- Music videos and TV commercials : similarities and differences / Erkki Pekkil©Þ -- On the commercialization of Shostakovich's 'Waltz no. 2' : a case study of textual, contextual and intertextual meaning of music / Anders Bonde -- Relevant-- but for whom? On the commercial (ab)use of music on television / Nicolai Graakj©Œr and Christian Jantzen -- Watch this! Yearn for that! Stay tuned! : the use of channel music as a promotional tool in television programming / Nicolai Graakj©Œr and Christian Jantzen -- Functions of sound in Web advertising / Iben Jessen and Nicolai Graakj©Œr -- The soundtrack of sales : music in Swedish radio commercials / Alf Bj©œrnberg -- Music for shopping : supplementary sounds of consumption / Nicolai Graakj©Œr and Christian Jantzen -- Producing corporate sounds : an interview with Karsten Kjems and S©ıren Holme on sonic branding / Nicolai Graakj©Œr and Christian Jantzen -- The musical ready-made : on the ontology of music and musical structures in film : a preliminary study / Martin Knakkergaard.

ISBN:

8773079650
9788773079652

OCLC:

(OCoLC)437300645

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)