Preface to the third edition -- Here comes the bride...and the wedding consultant -- Here comes the wedding consultant -- Strategic market research -- Business basics -- Getting professional help -- Tools and equipment to help make dreams come true -- Establishing a vendor network -- Certification and professional development -- The advertising rules of engagement -- Cyber resources -- Generating positive press -- Here come the finances -- Working happily ever after -- Glossary -- Appendix.
Summary:
Gain an inside look at the billion dollar wedding industry and learn how to earn your next pay check coordinating the "big" day of today's brides and grooms.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.