The Locator -- [(subject = "New products")]

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Author:
Lombardo, C. Todd, author.
Title:
Product roadmaps relaunched / C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors ; foreword by Janna Bastow.
Publisher:
O'Reilly,
Copyright Date:
2018
Description:
xviii, 245 pages : color illustrations ; 19 x 24 cm
Subject:
Computer software--Development.
Computer software--Marketing.
New products.
Product management.
Other Authors:
McCarthy, Bruce, author.
Ryan, Evan, author.
Connors, Michael (Writer on software design), author.
Notes:
"[T]his book will show you how to: articulate an inspiring vision and goals for your product; prioritize ruthlessly and scientifically; protect against pursuing seemingly good ideas without evaluation and prioritization; ensure alignment with stakeholders; inspire loyalty and over-delivery from your team; get your sales team working with you instead of against you; bring a user and buyer-centric approach to planning and decision-making; anticipate opportunities and stay ahead of the game; publish a comprehensive roadmap without overcommitting"--Page 4 of cover. Includes index.
Contents:
Relaunching roadmaps -- Components of a roadmap -- Gathering inputs -- Establishing the why with product vision and strategy -- Uncovering customer needs through themes -- Deepening your roadmap -- Prioritizing... with science! -- Achieving alignment and buy-in -- Presenting and sharing your roadmap -- Keeping it fresh -- Relaunching roadmaps in your organization.
ISBN:
149197172X
9781491971727
OCLC:
(OCoLC)962125806
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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