Includes bibliographical references (p. 339-344) and index.
Contents:
Growing up with the country (John Jacob Astor) -- The warrior (Cornelius Vanderbilt) -- Golden grain (Cyrus McCormick) -- The speculator (Jay Gould) -- Auld lang syne (Andrew Carnegie) -- By Jupiter (J. Pierpont Morgan) -- The monopoly esthetic (John D. Rockefeller) -- The mechanic of revolution (Henry Ford) -- Organization man (Alfred P. Sloan) -- Think and sell (Thomas J. Watson) -- The faith that launched a thousand ships (Henry J. Kaiser) -- The gambler (H.L. Hunt) -- Emperor of the air (David Sarnoff) -- Fantasy inc. (Walt Disney) -- The real thing (Robert Woodruff) -- Sweating burgers (Ray Kroc) -- Bentonville, U.S.A. (Sam Walton) -- The hero of the hit factory (Berry Gordy) -- Every woman a queen (Mary Kay Ash) -- Just do it (Phil Knight) -- Dress for success (Liz Claiborne) -- The world in real time (Ted Turner) -- The celebrity as entrepreneur (Oprah Winfrey) -- The paranoia principle (Andrew Grove) -- Standard operating procedure (Bill Gates) -- The bottom line.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.