The Locator -- [(subject = "Television advertising")]

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Author:
Klein, Bethany.
Title:
As heard on TV : popular music in advertising / Bethany Klein.
Publisher:
Ashgate,
Copyright Date:
2010
Description:
168 p. ; 24 cm.
Subject:
Music in advertising.
Popular music--History and criticism.
Television advertising.
Notes:
Originally published: 2009. Includes bibliographical references (p. [149]-159) and index.
Summary:
This work considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
Series:
Ashgate popular and folk music series.
ISBN:
0754693341 (ebook)
9780754693345 (ebook)
1409407640 (pbk.)
9781409407645 (pbk.)
OCLC:
(OCoLC)506250434
Locations:
PQAX094 -- Wartburg College - Vogel Library (Waverly)

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