Includes bibliographical references (pages 325-336) and index.
Contents:
Innovation and entrepreneurship in the arts: a strategic approach -- Strategic management: essence, role and phases -- Strategic planning process, methods and types of plans -- Strategic thinking: vision, mission and objectives -- Strategic analysis: : the arts organisation and its environment -- Choice of strategies -- Marketing, creative programming and audience development plan -- Human resource management plan -- Technological and production plan -- Financial and fundraising plan -- Implementation, monitoring and strategic reflection.
Summary:
"This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.