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03842aam a2200445 i 4500 001 ABF2AA08CFA311E9B77D544F97128E48 003 SILO 005 20190905010153 008 180803t20192019nyua b 001 0 eng 010 $a 2018033079 020 $a 0231189109 020 $a 9780231189101 035 $a (OCoLC)1035441993 040 $a DLC $b eng $e rda $c DLC $d OCLCF $d ERASA $d OCLCQ $d TOH $d VKC $d YDX $d NGU $d FCS $d ZCU $d YUS $d UKMGB $d DYJ $d PAU $d GZT $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HQ76.3 U5 J583 2019 100 1 $a Johnson, David K. $e author. 245 10 $a Buying gay : $b how physique entrepreneurs sparked a movement / $c David K. Johnson. 264 1 $a New York : $b Columbia University Press, $c [2019] 300 $a xvi, 308 pages : $b illustrations ; $c 25 cm. 490 1 $a Columbia studies in the history of U.S. capitalism 504 $a Includes bibliographical references (pages 243-291) and index. 505 0 $a Introduction -- Emerging from the muscle magazines: Bob Mizer's Athletic Model Guild -- Selling gay books: Donald Webster Cory's "business with a conscience" -- The Grecian Guild: imagining a gay past, and future -- "I want a pen pal!:" Postmaster General Arthur Summerfield and the Adonis Male Club -- Defending a naked boy: Lynn Womack at the Supreme Court -- Consolidating the market: DSI of Minneapolis -- The physique legacy. 520 8 $a In 1951, a new type of publication appeared on newsstands - the physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and illustrations of nearly naked men, as well as articles, letters from readers, and advertisements, served as an initiation into gay culture. The publishers behind them were part of a wider world of "physique entrepreneurs" men as well as women who ran photography studios, mail-order catalogues, pen-pal services, book clubs, and niche advertising for gay audiences. While such businesses have often been seen as peripheral to the gay political movement, in Buying Gay David K. Johnson shows how gay commerce was not a byproduct of the gay-rights movement but an important catalyst for it. Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Johnson explores the connection - and tension - between the market and the movement. With circulation rates many times higher than the openly political "homophile" magazines, physique magazines were the largest gay media outlets of their time. This network of producers and consumers helped foster a gay community and upend censorships laws, paving the way for open expression. Physique entrepreneurs were at the center of legal struggles, especially against the U.S. Post Office, including the court victory that allowed full frontal male nudity and open homoeroticism. Buying Gay reconceives the history of the gay movement and shows how consumer culture helped create community and a site for resistance. 650 0 $a Gay men $z United States $x History. 650 0 $a Gay erotica $z United States $x History. 650 0 $a Bodybuilding $z United States $x History. $x History. 650 0 $a Gay consumers $z United States $x History. 650 0 $a Gay business enterprises $z United States $x History. 650 0 $a Gay rights $z United States $x History. 776 08 $i Online version: $a Johnson, David K. $t Buying gay. $d New York : Columbia University Press, [2019] $z 9780231548175 $w (DLC) 2018037924 830 0 $a Columbia studies in the history of U.S. capitalism 941 $a 4 952 $l USUX851 $d 20230405011954.0 952 $l GBPF771 $d 20200701010313.0 952 $l OVUX522 $d 20191213022847.0 952 $l UQAX771 $d 20191002013721.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=ABF2AA08CFA311E9B77D544F97128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search