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03448aam a2200373 a 4500 001 0BF6CEA06B5411E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 120712s2013 enka b 001 0 eng 010 $a 2012028416 020 $a 0203071956 020 $a 9780203071953 020 $a 0415676231 020 $a 9780415676236 020 $a 0415676207 020 $a 9780415676205 035 $a (OCoLC)778425246 040 $a DLC $b eng $c DLC $d YDX $d BTCTA $d OCLCO $d YDXCP $d CDX $d BWX $d A7U $d OCLCF $d OCLCQ $d GZI $d OCLCQ $d TULIB $d S3O $d SILO 042 $a pcc 050 00 $a P99.4 M6 R69 2013 100 1 $a Rowsell, Jennifer, $d 1969- 245 10 $a Working with multimodality : $b rethinking literacy in a digital age / $c Jennifer Rowsell. 260 $a London ; $b Routledge, $c 2013. 300 $a viii, 173 pages : $b illustrations ; $c 22 cm 504 $a Includes bibliographical references (pages 154-165) and index. 520 $a In today's digital world, we have multiple modes of meaning-making: sounds, images, hypertexts. Yet, within literacy education, even 'new' literacies, we know relatively little about how to work with and produce modally complex texts. In Working with Multimodality, Jennifer Rowsell focuses on eight modes: words, images, sounds, movement, animation, hypertext, design and modal learning. Throughout the book each mode is illustrated by cases studies based on the author's interviews with thirty people, who have extensive experience working with a mode in their field. From a song writer to a well known ballet dancer, these people all discuss what it means to do multimodality well. This accessible textbook brings the multiple modes together into an integrated theory of multimodality. Step-by-step, beginning with theory then exploring modes and how to work with them, before concluding with how to apply this in an investigation, each stage of working with multimodality is covered. Working with Multimodality will help students and scholars to: Think about specific modes and how they function. Consider the implications for multimodal meaning-making. Become familiar with conventions and folk knowledge about given modes. Apply this same knowledge to their own production of media texts in classrooms. Assuming no prior knowledge about multimodality and its properties, Working with Multimodality is designed to appeal to advanced undergraduate and postgraduate students interested in how learning and innovation is different in a digital and media age and is an essential textbook for courses in literacy, new media and multimodality within applied linguistics, education and communication studies. 505 0 $a 1 Film. Tobias Wiegand; Robin Benger; Rebecca Birch -- 2 Sound. David Murphy; Paul Chivers -- 3 Visual. Ben Hodson; Bani Mendy; Lee Edward Fodi -- 4 Interface. Lisa Murphy ; Adrian Thiessen and Kristen Nater; Joe Deklic -- 5 Videogames. David Elton; Kevin Kee -- 6 Space. Anthony Robins; David Parker; Ana Lakoseljak -- 7 Movement. Karen Kain; Glenys McQueen-Fuentes; Derek Metz -- 8 Word. Gary Bonilla; Grant LaFleche; Kari-Lynn Winters; Gail Bowen -- 9 Textile. Trish Ewanika; Michelle Vanderheyden. 650 0 $a Modality (Linguistics) 650 0 $a Technological literacy. 650 0 $a Mass media in education. 941 $a 1 952 $l USUX851 $d 20161202022441.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0BF6CEA06B5411E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search