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04331aam a2200469 i 4500 001 8781284872D911EDA0B05B7C49ECA4DB 003 SILO 005 20221203010154 008 210326s2021 nyu b 001 0 eng 010 $a 2021011619 020 $a 1264257775 020 $a 9781264257775 035 $a (OCoLC)1235869874 040 $a DLC $b eng $e rda $c DLC $d OCLCF $d TOH $d UKMGB $d DLC $d OCLCO $d OQX $d GO6 $d OCLCO $d G8V $d UBY $d SILO 042 $a pcc 050 00 $a HD30.28 $b .S4338 2021 082 00 $a 658.4/012 $2 23 100 1 $a Siegel, Robert E., $e author. 245 14 $a The brains and brawn company : $b how leading organizations blend the best of digital and physical / $c Robert Siegel. 264 1 $a New York : $b McGraw Hill Education, $c [2021] 300 $a viii, 258 pages ; $c 24 cm 504 $a Includes bibliographical references (pages 227-244) and index. 520 $a "The grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage Digital disruption isn't the answer to everything-and it's never the only answer. Less flashy business operations like logistics, manufacturing, and distribution more than likely remain just as important for the success of your company. The Brains and Brawn Company offers practical, proven insights and advice for any business leader facing the gulfs between digital vs. physical, disruptors vs. incumbents, startup world vs. Fortune 500, and tech culture vs. industrial culture. With a foot in each camp, Silicon Valley VC and Stanford Graduate School of Business lecturer Robert Siegel demonstrates how to analyze and combine the best of both digital attributes and physical attributes to grow your company in the coming decade. He shows how companies blend the advantages of digital and traditional business functions and explains why striking a balance between them is the sweet spot for most companies. Siegel also discusses the leadership capabilities and attributes required to succeed in a world that blends both digital and physical competencies, and explores why those talents and skills that allowed leaders to be successful in the past will not be enough to lead in the coming decades. The Brains and Brawn Company is packed with original research and case studies of Daimler, 23andMe, Charles Schwab, Kaiser Permanente, Instacart, AB InBev, Desktop Metal, Michelin, Google, and other companies. The author rates each company's organizational capabilities along five digital attributes and five physical attributes-grading each attribute on a 0-10 scale of proficiency, providing a maximum possible score of 50 for "digital" and 50 for "physical." He then shows readers how to apply this framework to their own companies. If you work at a long-established company, you'll learn how to leverage your business strengths to establish a huge competitive advantage. If you work at a startup, you'll learn why it's worth investing time and effort to master the competencies of the so-called "dinosaurs." The Brains and Brawn Company provides everything you need to set your company apart from your competitors and take the lead in your industry for years or decades to come"-- $c Provided by publisher. 505 0 $a The big idea -- What it means to have brains -- The brawn competencies -- The power of systems leadership. 650 0 $a Strategic planning. 650 0 $a Information technology $x Management. 650 0 $a Industrial management. 650 0 $a Success in business. 650 6 $a Planification stratégique. 650 6 $a Technologie de l'information $x Gestion. 650 6 $a Gestion d'entreprise. 650 6 $a Succès dans les affaires. 650 7 $a BUSINESS & ECONOMICS / Economics / General. $2 bisacsh 650 7 $a Industrial management. $2 fast $0 (OCoLC)fst00971246 650 7 $a Information technology $x Management. $2 fast $0 (OCoLC)fst00973112 650 7 $a Strategic planning. $2 fast $0 (OCoLC)fst01134371 650 7 $a Success in business. $2 fast $0 (OCoLC)fst01137062 776 08 $i Online version: $a Siegel, Robert E. $t Brains and brawn company $d New York : McGraw Hill Education, [2021] $z 9781264257782 $w (DLC) 2021011620 941 $a 1 952 $l UNUX074 $d 20221203065729.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8781284872D911EDA0B05B7C49ECA4DB 994 $a Z0 $b NIUInitiate Another SILO Locator Search