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02794aam a22003498i 4500 001 CD50784C6B5611E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 140722s2015 enk b 001 0 eng 010 $a 2014020937 020 $a 110705480X (hardback) 020 $a 9781107054806 (hardback) 035 $a (OCoLC)884961602 040 $a DLC $b eng $e rda $c DLC $d YDXCP $d BTCTA $d UKMGB $d CDX $d EYM $d IUL $d IWA $d SILO 042 $a pcc 050 00 $a PE1479 B87 W44 2015 100 1 $a Wee, Lionel, $d 1963- $e author. 245 14 $a The language of organizational styling / $c Lionel Wee. 264 1 $a Cambridge ; $b Cambridge University Press, $c 2015. 300 $a vi, 205 pages : $b illustrations ; $c 24 cm 520 $a "The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 0 $a 1. Introduction: the organization as a corporate actor -- 2. Styling: from persons to organizations -- 3. Enterprise culture as a master ethical regime -- 4. Size matters: the semiotics of big versus small businesses -- 5. When Peter meets Harry: the emotional labor of organizations -- 6. Organizational restyling -- 7. Styling the organizational other -- 8. Organizations and speakers: structure and agency in language. 650 0 $a English language $x Study and teaching (Higher) $x Study and teaching (Higher) 650 0 $a English language $x Study and teaching (Higher) $x Study and teaching (Higher) 650 0 $a English language $x Study and teaching (Higher) $x Study and teaching (Higher) 650 0 $a Business writing $x Study and teaching. 650 0 $a Business writing $x Technique. 941 $a 1 952 $l USUX851 $d 20190103042757.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=CD50784C6B5611E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search