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04667aam a2200421 i 4500 001 377C2586EF6911EBB8061DD04AECA4DB 003 SILO 005 20210728010108 008 170217t20182018nyua b 001 0 eng 010 $a 2017005299 020 $a 1474240887 020 $a 9781474240888 035 $a (OCoLC)968772852 040 $a DLC $b eng $e rda $c DLC $d BTCTA $d BDX $d OCLCF $d OCLCQ $d OCLCO $d NZAUC $d YDX $d OCLCO $d KSU $d OMB $d NRC $d UKOBU $d OCLCQ $d UKMGB $d CNGUL $d YUS $d SILO 042 $a pcc 050 00 $a TR679 $b .W444 2018 072 7 $a PHO $2 eflch 072 7 $a PHO $2 ukslc 082 00 $a 778.9/974692 $2 23 084 $a J413.9 $2 clc 100 1 $a Werner, Thomas $c (Photographer), $e author. 245 14 $a The fashion image : $b planning and producing fashion photographs and films / $c Thomas Werner. 246 30 $a Planning and producing fashion photographs and films 264 1 $a New York, NY : $b Bloomsbury Visual Arts, an imprint of Bloomsbury Publishing Plc, $c [2018] 300 $a 244 pages : $b illustrations (chiefly color) ; $c 27 cm 505 0 $a The image : Wartime ; Post-war ; Space age ; Counterculture ; Punk and Disco ; Power dressing ; The supers ; Hip hop ; A new millennium ; Hipsters -- Fashion concepts : Subculture ; Narrative ; Culture ; Lifestyle ; Fantasy ; Sensuality ; Identity ; Beauty ; Individuality ; Street style ; Fashion and social issues ; Designers and campaigns with a social conscience -- The team : The photographer's team ; Your core team ; First assistant ; The styling team ; The modeling agency ; Booking a test shoot or job ; The producer and photo studio ; Licensing -- The client's team : The editorial creative team ; Native advertising, branded content, or advertorial ; Advertising agencies ; Advertising creative team ; Fashion design firm: in-house creative team -- The fashion industry ; Design and market ; Consumption and sustainability ; The industry ; The fashion shows ; Fashion houses and firms ; Fashion designers -- Developing a shoot concept : Portfolio shoots and tests ; Mood boards ; Sources of inspiration -- Shoot production : Test shoot ; Editorial and advertising ; Bidding and pre-production for still imagery and motion ; On-set: editorial and advertising ; Cover shoots and celebrities ; Post-production: Still imagery ; Payment ; Fashion film ; Working with minors ; Union and non-union sets ; Sound ; Post-production -- Creative : Working with a model ; Working with the garment ; Fashion film and camera movement ; Portfolios and reels ; Promotional pieces -- The function of a fashion image in a global context : Cultural portrayals ; Cultural representations of beauty ; Working internationally: practical implications ; Licensing images internationally ; Image use and social media. 520 $a "At the intersection of strong technical skills, a deep sense of creativity, and business savvy, lies the fashion photographer. There are few careers that are as exciting, or creatively and professionally demanding - particularly now that fashion photographers must now master both still and moving imagery. At this transformative time in the industry, The Fashion Image offers a practical and conceptual road map to success. Great fashion imagery, whether still or moving, consists of more than casting, make-up, styling, lighting, teamwork and the other technical and pre- and post-production issues. Photographers must also consider the movement of the garment, the turn of a head or a well-timed gesture, the viewer and model's gaze, the personality of the model, and the social and commercial concepts that the image defines. In addition to this, a talented fashion photographer must also understand the designer's brand, and how to articulate that brand concept to a target audience through evolving channels of distribution. Photographer and educator Thomas Werner guides you through each of these key concepts as you begin creating your own creative commercial imagery. With interviews and insights with designers, stylists, agency heads and photographers, as well as sample assignments to help you hone your skills, this is a unique entree into the world of professional fashion photography"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 650 0 $a Fashion photography. 650 7 $a Fashion photography. $2 cct 650 7 $a Photography. $2 cct 650 7 $a Photography. $2 eflch 650 7 $a Fashion photography. $2 fast $0 (OCoLC)fst00921655 650 7 $a Photography. $2 ukslc 941 $a 1 952 $l CEAX572 $d 20210728011002.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=377C2586EF6911EBB8061DD04AECA4DB 994 $a C0 $b UINInitiate Another SILO Locator Search