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02386aam a2200409 i 4500 001 53B359788E9811EAB83BD64B97128E48 003 SILO 005 20200505011818 008 190912s2020 ne a b 001 0 eng 010 $a 2019026933 020 $a 9004410236 020 $a 9789004410237 035 $a (OCoLC)1104060644 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d ERASA $d YDX $d OHX $d SILO 042 $a pcc 043 $a e-uk-en 050 00 $a Z330.3 E5 S56 2020 100 1 $a Silva, Andie, $d 1984- $e author. 245 14 $a The brand of print : $b marketing paratexts in the early English book trade / $c by Andie Silva. 264 1 $a Leiden ; Boston : $b Brill, $c [2020] 300 $a vi, 250 pages ; $c 25 cm. 490 1 $a Library of the written word ; $v volume 76 490 1 $a The handpress world ; $v volume 58 504 $a Includes bibliographical references and index. 520 $a "The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts"-- $c Provided by publisher. 650 0 $a Book industries and trade $z England $x History $y 16th century. 650 0 $a Book industries and trade $z England $x History $y 17th century. 650 0 $a Paratext $z England $x History. 650 0 $a Books $z England $x History. $x History. 776 08 $i Online version: $a Silva, Andrea, $t The brand of print $d Leiden ; Boston : Brill, [2019] $z 9789004410244 $w (DLC) 2019026934 830 0 $a Library of the written word; $v 76. 830 0 $a Library of the written word. $p Handpress world $v 58. 941 $a 2 952 $l OVUX522 $d 20231117033302.0 952 $l USUX851 $d 20220202015148.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=53B359788E9811EAB83BD64B97128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search