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02636aam a2200313 i 4500 001 8E816062F57311E585367583DAD10320 003 SILO 005 20160329010031 008 150926t20162016cau b 001 0 eng d 010 $a 2015473309 020 $a 9781483358666 020 $a 1483358666 035 $a (OCoLC)894301676 040 $a YDXCP $b eng $e rda $c YDXCP $d DLC $d BTCTA $d BDX $d LTSCA $d MEU $d OCLCF $d UBC $d RRP $d SILO 042 $a lccopycat 100 1 $a Canavor, Natalie, $d 1942- $e author. 245 10 $a Business writing today : $b a practical guide / $c Natalie Canavor. 250 $a Second edition. 264 1 $a Los Angeles : $b Sage Publications, $c [2016] 300 $a xvi, 366 pages ; $c 23 cm 504 $a Includes bibliographical references and index. 505 0 $a Pt. I. A structured planning system for all your communication -- 1. Business writing in the digital age -- and you -- 2. Writing to accomplish goals : build the foundation for every message -- 3. Putting the planning structure to work : always know what to say -- pt. II. Practical techniques to sharpen and improve your writing -- 4. Good sentences, the right words : the heart of good writing -- 5. The whole picture : pulling your best message together -- pt. III. The basics of business communication -- 6. E-mail : your everyday chance to build a professional image -- 7. Applying for jobs : reÌsumeÌs, cover letters and networking -- 8. Letters and memos : they still count -- pt. IV. Creating persuasive messages, documents and materials -- 9. Writing to persuade, part 1 : the tools and techniques -- 10. Writing to persuade, part 2 : creating successful business documents -- pt. V. Writing for interactive world -- 11. Writing for websites and online readers : your ticket to a level playing field -- 12. Business meets the interactive world : leveraging internet opportunities -- pt. VI. Writing for oral presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14. Putting journalism and public relations techniques to work for you : professional strategies, techniques and tips. 520 $a The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. 546 $a Text in English. 650 0 $a Business writing. 941 $a 1 952 $l OPAX566 $d 20160329010339.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8E816062F57311E585367583DAD10320 994 $a C0 $b UIRInitiate Another SILO Locator Search