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02530aam a2200373 i 4500 001 CFD8ACE2471C11EA8C4E586797128E48 003 SILO 005 20200204010450 008 191009s2019 ilua b s001 0 eng 010 $a 2019025424 020 $a 0252084691 020 $a 9780252084690 020 $a 0252042875 020 $a 9780252042874 035 $a (OCoLC)1096530602 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d YDX $d IAS $d SPI $d OCLCF $d YDX $d NZAUC $d SILO 042 $a pcc 050 00 $a HF5415.32 P695 2019 100 1 $a Powers, Devon $e author. 245 10 $a On trend : $b the business of forecasting the future / $c Devon Powers. 264 1 $a Urbana : $b University of Illinois Press, $c [2019] 300 $a xi, 216 pages : $b illustrations ; $c 23 cm 504 $a Includes bibliographical references and index. 520 $a "Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and 'design thinking', 'On Trends' uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction." -- $c Provided by publisher. 505 0 $a Introduction: on trend -- Trending -- Thinking in trends -- Cool hunting -- Trends, Inc. -- Global futurity -- Eventful futures -- Conclusion: public futures. 650 0 $a Consumer behavior $x Forecasting. 650 0 $a New products. 650 0 $a Consumers $x Research. 650 0 $a Business forecasting. 776 08 $i Online version: $a Powers, Devon. $t On Trend $d Urbana : University of Illinois Press, [2019] $z 9780252051739 $w (DLC) 2019025425 941 $a 1 952 $l USUX851 $d 20200702013529.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=CFD8ACE2471C11EA8C4E586797128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search