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02774aim a22003615a 4500 001 851FA1500B0B11E8B5D4F35897128E48 003 SILO 005 20180206010048 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 170915s2016 xxunnn es z n eng d 020 $a 0062563459 (sound recording : hoopla Audio Book) 020 $a 9780062563453 (sound recording : hoopla Audio Book) 028 42 $a MWT11675822 040 $a Midwest $e rda $d SILO 100 1 $a Bernoff, Josh, $e narrator. $e narrator. 245 10 $a Writing without bullshit : $b boost your career by saying what you mean $h [electronic resource]. 250 $a Unabridged. 264 1 $a [United States] : $b Harper Collins Publishers, $c 2016. 300 $a 1 online resource (1 audio file (360 min.)) : $b digital. 506 $a Digital content provided by hoopla. 511 0 $a Read by the author. 520 $a Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It's time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance. In this practical and witty book, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You'll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you'll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader's time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit. 538 $a Mode of access: World Wide Web. 650 0 $a Business writing. 700 1 $a Bernoff, Josh. 710 2 $a hoopla digital. 856 40 $u https://www.hoopladigital.com/title/11675822 $z Instantly available on hoopla. 856 42 $z Cover image $u https://d2snwnmzyr8jue.cloudfront.net/hpc_9780062563453_180.jpeg 941 $a 1 952 $l CDPF771 $d 20180206012810.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=851FA1500B0B11E8B5D4F35897128E48Initiate Another SILO Locator Search