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02823aam a2200445Ii 4500 001 352DEB5A5D1D11EA9B49BA2197128E48 003 SILO 005 20200303010150 008 181018t20192019njua b 001 0 eng d 010 $a 2019285492 020 $a 1644530074 020 $a 9781644530078 020 $a 1644530066 020 $a 9781644530061 035 $a (OCoLC)1057304775 040 $a YDX $b eng $e rda $c YDX $d OCLCQ $d CDX $d OCLCO $d BDX $d VMI $d PUL $d OCLCF $d UAB $d CHVBK $d OCLCO $d OCL $d VA@ $d YDXIT $d ERASA $d DLC $d OCLCA $d L2U $d OCLCA $d OCLCQ $d SILO 041 0 $a lat $a fre $a lat 043 $a e-fr--- 050 4 $a HF5813 F8 F68 2019 050 4 $a HF5813 F8 F73 2019 100 1 $a Francis, Scott $e author. 245 10 $a Advertising the self in Renaissance France : $b Lemaire, Marot, and Rabelais / $c Scott Francis. 264 1 $a Newark : $b University of Delaware Press, $c 2019. 300 $a xiii, 267 pages : $b illustrations ; $c 24 cm 490 1 $a The early modern exchange 504 $a Includes bibliographical references (pages 233-256) and index. 520 $a [This book] explores how authors and readers are represented in printed editions of the works of three major literary figures: Jean Lemaire de Belges, CleÌment Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertised correct modes of reading as transformative experiences offered by selfless authors that would help the actual reader attain the image of the ideal reader held up by the text and paratext. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. -- Back cover. 546 $a In English; some text in French or Latin. 600 10 $a Marot, CleÌment, $d 1496-1544 $x Criticism and interpretation. 600 10 $a Rabelais, François, $d approximately 1490-1553? $x Criticism and interpretation. 600 10 $a Lemaire de Belges, Jean, $d 1473-1524? $x Criticism and interpretation. 650 0 $a Advertising $z France $x History $y 16th century. 650 0 $a French literature $y 19th century $x History and criticism. 650 0 $a Advertising in literature. 776 08 $i Online version: $a Francis, Sean, 1961- $t Advertising the self in renaissance France. $d Newark : University of Delaware Press, 2019 $w (OCoLC)1088722689 830 0 $a Early modern exchange 941 $a 1 952 $l USUX851 $d 20200505015710.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=352DEB5A5D1D11EA9B49BA2197128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search