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03088aam a2200433 i 4500 001 7BA9BAB863F011E4A4D39B8FDAD10320 003 SILO 005 20141104010110 008 140410s2014 nyua b 001 0 eng 010 $a 2014002925 020 $a 1137398604 (hardback) 020 $a 9781137398604 (hardback) 035 $a (OCoLC)873726277 040 $a DLC $e rda $b eng $c DLC $d YDX $d BTCTA $d BDX $d YDXCP $d OCLCO $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a JK2281 $b .A73 2014 082 00 $a 324.70973 $2 23 084 $a POL025000 $a POL010000 $a POL025000 $2 bisacsh 100 1 $a Arbour, Brian, $e author. 245 10 $a Candidate-centered campaigns : $b political messages, winning personalities, and personal appeals / $c Brian Arbour. 250 $a First edition. 264 1 $a New York : $b Palgrave Macmillan, $c 2014. 300 $a xvii, 204 pages ; $c 23 cm 520 $a "Modern campaign messages do not typically focus on a candidate's issue stances and policy proposals. Instead, campaigns use personal stories about candidates reveal greater narratives. Campaigns tell stories about their candidates to make their candidate more credible and likeable, essential first steps toward winning votes. Most studies of campaign advertising by political scientists have focused on the issue agendas of political campaigns, sharing the assumption that campaigns are about what candidates will do. As a result, political science has not sufficiently examined the role of candidate-centered characteristics in the campaign message development process. Candidate Centered Campaigns shows how voters assess candidates as they would a new neighbor or co-worker to determine much they like and trust this person. Only after establishing this trust will voters consider what the candidate's policy plans are, making candidate-based campaigns key to winning the vote. "-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 8 $a Machine generated contents note: -- 1. The Role of the Candidate in Campaign Messages -- 2. Why Campaigns Use Candidate-Centered Messages -- 3. Candidates and Campaign Planning -- 4. The Use of Candidate-Centered Appeals -- 5. The Types of Candidate-Centered Appeals -- 6. Candidate-Centered Appeals and Personal Issues -- 7. The Effect of Candidate-Centered Appeals -- 8. Candidate-Centered Appeals and Citizens. 650 0 $a Political campaigns $z United States $x Psychological aspects. 650 0 $a Political candidates $z United States $x Psychology. 650 0 $a Personality and politics $z United States. 650 0 $a Political psychology $z United States. 650 0 $a Campaign management $z United States. 650 7 $a POLITICAL SCIENCE / Political Process / Elections. $2 bisacsh 650 7 $a POLITICAL SCIENCE / History & Theory. $2 bisacsh 650 7 $a POLITICAL SCIENCE / Political Process / Leadership. $2 bisacsh 941 $a 2 952 $l OVUX522 $d 20191213012046.0 952 $l USUX851 $d 20170706044700.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=7BA9BAB863F011E4A4D39B8FDAD10320Initiate Another SILO Locator Search