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02983aam a2200385 i 4500 001 957BE4D4C0CF11EE81BF3A115DECA4DB 003 SILO 005 20240201010027 008 211013t20222022enka b 001 0 eng d 020 $a 9781787355569 020 $a 178735556X 020 $a 9781787355446 020 $a 1787355446 040 $a YDX $b eng $e rda $c YDX $d YDX $d OCLCF $d MNG $d MUU $d OCL $d OCLCO $d OCLCA $d SILO 050 4 $a HD9995.S22 $b R67 2022 082 04 $a 338.767 $2 23 100 1 $a Røstvik, Camilla Mørk, $e author. 245 10 $a Cash flow : $b the businesses of menstruation / $c Camilla Mørk Røstvik. 264 1 $a London : $b UCL Press, $c 2022. 300 $a x, 218 pages : $b illustrations (some color) ; $c 24 cm 504 $a Includes bibliographical references and index. 505 00 $g Conclusion: $t Free bleeding? Menstruation Beyond Consumption. $g 1. $t Saba: A Norwegian Fairy Tale? -- $g 2. $t MoÌlnlycke, SCA, Essity: Swedish Menstrual Exceptionalism -- $g 3. Tambrands Incorporated: Femtech and the Development of Soviet Tampax -- $g 4. $t Procter & Gamble: Always Like a Girl -- $g 5. $t Kimberly-Clark: Kotex Marketing from Groovy Girls to Carmilla -- $g 6. $t Thinx and Clue: Startups and the Unsettling of the Menstrual Product Industry -- $g Conclusion: $t Free bleeding? Menstruation Beyond Consumption. 520 $a The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes 'the industry', who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current 'menstrual moment'. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change. -- $c Provided by publisher. 650 0 $a Menstruation. 650 0 $a Menstrual products industry $x History. 650 6 $a Menstruation. 650 6 $a Produits d'hygieÌne feÌminine $x Histoire. $x Histoire. 650 7 $a Menstruation $2 fast 650 7 $a Feminine hygiene products industry $2 fast 655 7 $a History $2 fast 776 08 $i Online version: $a Røstvik, Camilla Mørk. $t Cash flow. $d London : UCL Press, 2022 $z 9781787355385 $w (OCoLC)1312714889 941 $a 1 952 $l UQAX771 $d 20240201010206.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=957BE4D4C0CF11EE81BF3A115DECA4DB 994 $a C0 $b JIDInitiate Another SILO Locator Search