Downloadable audio file. Duration: 12:07:50. Title from: Title details screen. Unabridged.
Summary:
The goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. Includes the author's personal story, "My saga." This third edition includes case study interviews.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.