58 records matched your query       

Author:

Quelch, John A.

Title:

Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.

Publisher:

Harvard Business Press,

Copyright Date:

c2007

Description:

viii, 331 p. ; 25 cm.

Subject:

Marketing.
Democracy.

Other Authors:

Jocz, Katherine E.

Notes:

Includes bibliographical references (p. 279-311) and index.

Contents:

Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.

ISBN:

1422117359
9781422117354

LCCN:

2007029812

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Ankeny)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)