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Title:

The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.

Publisher:

Palgrave Macmillan,

Copyright Date:

2003

Description:

xix, 202 p. : ill. ; 23 cm.

Subject:

Marketing--Management.
Marketing.
Marketing--Management.--Case studies.
Marketing.--Case studies.

Other Authors:

Kitchen, Philip J.

Notes:

Includes bibliographical references (p. 183-192) and index.

ISBN:

9780333987322
0333987322

OCLC:

(OCoLC)50898711

LCCN:

2002192664

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

OVUX522 -- University of Iowa Libraries (Iowa City)