Introduction -- Act I: The "before" phase. Selecting your target market ; Crafting your message ; Reaching prospects with advertising media -- Act II: The "during" phase. Capturing leads ; Nurturing leads ; Sales conversion -- Act III: The "after" phase. Delivering a world class experience ; Increasing customer lifetime value ; Orchestrating and stimulating referrals -- Conclusion.
Summary:
"To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth." -Back cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.