The Locator -- [(title = "Dearborn")]

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Author:
Bonsall, Thomas E.
Title:
Disaster in Dearborn : the story of the Edsel / Thomas E. Bonsall.
Publisher:
Stanford General Books,
Copyright Date:
2002
Description:
230 p. : ill. ; 26 cm.
Subject:
Ford Motor Company--Decision making.
Ford Motor Company--History.
Edsel automobile--History.
Product management.
Notes:
Includes bibliographical references (p. 223-226) and index.
Contents:
Edsel Ford: the early years -- Edsel Ford: the final years -- Development of the market -- Prologue to the Edsel -- Learning their ABCs -- The plot thickens -- Motivational research -- The show opens -- First tragedy... -- ...Then farce -- Final act...and curtain -- Why the Edsel failed -- Epilogue.
ISBN:
9780804746540 (cloth : alk. paper)
0804746540 (cloth : alk. paper)
OCLC:
(OCoLC)50004304
LCCN:
2002009080
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)
UTAX115 -- Buena Vista University Library (Storm Lake)

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