Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant.
VI. Strategic-Management Case Analysis : How to Prepare and Present a Case Analysis. 1. The Nature of Strategic Management -- II. Strategy Formulation -- 2. The Business Vision and Mission -- 3. The External Assessment -- 4. The Internal Assessment -- 5. Strategies in Action -- 6. Strategy Analysis and Choice -- III. Strategy Implementation -- 7. Implementing Strategies: Management and Operations Issues -- 8. Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues -- IV. Strategy Evaluation -- 9. Strategy Review, Evaluation, and Control -- V. Key Strategic-Management Topics -- 10. Business Ethics, Social Responsibility, and Environmental Sustainability -- 11. Global and International Issues -- VI. Strategic-Management Case Analysis : How to Prepare and Present a Case Analysis.
Summary:
"In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises"--Publisher's website.
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