13. Tennis player longevity at the top of the ATP and WTA world rankings / Carlos Pestana Barros and Mário Teixeira. 2. Building an entrepreneurial sports empire: the case of Red Bull / Nicholas Burton, Simon Chadwick, and Samantha Gorse -- 3. Doing good while doing well in sports: sports entrepreneurs and social impact / Kenneth L. Shropshire -- 4. Sports entrepreneurship: the case of the Indian Premier League / David Hoyt ad George Foster -- 5. Get fit with the Grizzlies: application of entrepreneurship in sport sponsorship / Richard L. Irwin, Carol Irwin, and Joris Drayer -- 6. Entrepreneurial market leaders: Australian football league expansion through new team development / Heath McDonald and Constantino Stavros -- 7. Bridge, gate keeper, negotiator: the sports agent as entrepreneur / Anna Semens -- 8. Entrepreneurship in sports broadcasting / Rodoula H. Tsoitsou -- 9. The College Sport Research Institute: where theory and practice lead to action / Richard M. Southall, Mark S. Nagel, and Deborah J. Southall -- 10. Entrepreneurial price lining strategy in sports / Conway Lackman, Dorene Ciletti, John Lanasa, and Maryellen Kelly -- 11. Entrepreneurs, organizations, and sport marketplace: subjects in search of historians / Stephen Hardy -- 12/ NWCA entrepreneurial model: a proactive approach to program eliminations / Coyte Cooper -- 13. Tennis player longevity at the top of the ATP and WTA world rankings / Carlos Pestana Barros and Mário Teixeira.
Summary:
Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. Editors Dorene Ciletti and Simon Chadwick have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organizations, associations, and sport-related products from the US, Australia, Europe, and India. --Book Jacket.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.