16. Maximizing Night Baseball. 2. Premodern Night Baseball -- 3. Boosterism and Baseball -- 4. Night Games by Cahill's Arc Lights -- 5. Attendance Decline at Weekday Games -- 6. Birth of Modern Night Baseball -- 7. Minor League Introduction -- 8. Divergent Views -- 9. National League Adoption -- 10. American League Adoption -- 11. The War Years -- 12. Postwar Expansion -- 13. Twi-Night Doubleheaders -- 14. Boosting Night Games in the 1950s -- 15. Pushing Boundaries -- 16. Maximizing Night Baseball.
Summary:
"Night games transformed the business of professional baseball, as the smaller, demographically narrower audiences able to attend daytime games gave way to larger, more diversified crowds of nighttime spectators. Many ball club owners were initially conflicted about artificial lighting and later resisted expanding the number of night games during the sport's existential struggle to balance ballpark attendance and television viewership in the 1950s. This first-ever comprehensive history of night baseball examines the factors, obstacles and trends that shaped this dramatic change in both the minor and major leagues between 1930 and 1990"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.