Rhetoric - the art of persuasive speaking and writing ? often gets a bad rap. In this dazzling, fast-paced guide, speechwriter Guy Doza rescues rhetoric from the shadows and showcases its immense power to change lives, for good and bad. Highlighting punchy sayings from Ancient Rome to modern marketing, he shows how leaders, businesses and even our own friends use rhetorical techniques every day to make convincing arguments.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.