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02057aam a2200301 i 4500 001 D240DF0E6B5611E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 140228t20152015gw a b 001 0 eng c 020 $a 3955531961 020 $a 9783955531966 035 $a (OCoLC)899946171 040 $a ERASA $b eng $e rda $c CNCCA $d OCLCO $d OCLCQ $d YDXCP $d OCLCF $d COO $d OSU $d ZCU $d IWA $d SILO 042 $a pcc 050 4 $a NA1996 S26 2015 100 1 $a Sancho Pou, Eduard, $d 1974- $e author. 245 10 $a Function follows strategy : $b architects' strategies from the fifties to the present / $c Eduard Sancho Pou. 250 $a First edition. 264 1 $a Munich : $b Edition Detail, $c [2015] 300 $a 192 pages : $b illustrations (some color) ; $c 24 cm 504 $a Includes bibliographical references (pages 184-189) and index. 505 0 $a Marketing -- Icons -- Politics -- Throng -- Developer -- No1. 520 8 $a In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths. 650 0 $a Architectural practice $x History. 941 $a 1 952 $l USUX851 $d 20160826105828.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D240DF0E6B5611E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search