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02444aam a2200361 i 4500 001 4795E7600CD411EEAAE9666853ECA4DB 003 SILO 005 20230617010022 008 220922s2023 iau b 001 0 eng 010 $a 2022040096 020 $a 160938895X 020 $a 9781609388959 035 $a (OCoLC)1345517652 040 $a DLC $b eng $e rda $c DLC $d OCLCF $d BDX $d YDX $d NUI $d SILO 042 $a pcc 050 00 $a HM1176 $b .I55 2023 082 00 $a 302/.13 $2 23/eng/20220922 245 03 $a An influencer's world : $b a behind-the-scenes look at social media influencers and creators / $c by Caroline Baker and Don Baker. 264 1 $a Iowa City : $b University of Iowa Press, $c [2023] 300 $a 292 pages ; $c 23 cm 520 $a "An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's the influencer lifestyle and how do they win their fight for relevance? How do influencers create an authentic brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate creating a big psychological toll for those who choose to play in the game. The purpose of An Influencers World is to get an insider's look at influencing and how the game is played by showcasing a diverse set of voices from within the industry, including interviews with dozens of trending influencers, CEOs and other leading industry insiders, brands, mental health professionals and celebrities. It's a complete picture that explores the business, history, culture, and psychology of influencing like no other book before it"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 650 0 $a Social influence. 650 0 $a Social media. 650 7 $a Social influence. $2 fast $0 (OCoLC)fst01122536 650 7 $a Social media. $2 fast $0 (OCoLC)fst01741098 776 08 $i Online version: $t Influencer's world $d Iowa City : University of Iowa Press, 2023 $z 9781609388966 $w (DLC) 2022040097 700 1 $a Baker, Caroline, $d 1969- $e editor. 700 1 $a Baker, Don, $d 1972- $e editor. 941 $a 2 952 $l OVUX522 $d 20240117013437.0 952 $l UQAX771 $d 20231021031954.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4795E7600CD411EEAAE9666853ECA4DBInitiate Another SILO Locator Search