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01434aam a2200349 i 4500 001 6B3EB7B80AF111E39305B8A1DAD10320 003 SILO 005 20130822010304 008 130207s2013 nyu b 000 0 eng 010 $a 2013003930 020 $a 0062125699 020 $a 9780062125699 035 $a (OCoLC)795757222 040 $a DLC $b eng $e rda $c DLC $d YDX $d BTCTA $d GK8 $d OCLCO $d YDXCP $d IEP $d OCLCQ $d SILO 042 $a pcc 050 00 $a HF5415.2 $b .C46 2013 082 00 $a 658.5/75 $2 23 100 1 $a Chipchase, Jan. 245 10 $a Hidden in plain sight : $b how to create extraordinary products for tomorrow's customers / $c Jan Chipchase with Simon Steinhardt. 250 $a First edition. 264 1 $a New York, NY : $b HarperBusiness, $c [2013] 300 $a 239 pages ; $c 24 cm 504 $a Includes bibliographical references. 505 0 $a Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion. 650 0 $a Marketing research. 650 0 $a New products. 650 0 $a Consumer behavior. 700 1 $a Steinhardt, Simon. 941 $a 2 952 $l YEPF572 $d 20200204064902.0 952 $l TYPH572 $d 20200110050824.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6B3EB7B80AF111E39305B8A1DAD10320Initiate Another SILO Locator Search