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03009aam a2200433 i 4500 001 5DF73CDA9FDF11EA86A3D44697128E48 003 SILO 005 20200527010026 008 191025s2020 mdua b 000 0 eng 010 $a 2019038986 020 $a 1475842244 020 $a 9781475842241 020 $a 1475842236 020 $a 9781475842234 035 $a (OCoLC)1119644364 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d SILO 042 $a pcc 050 00 $a P96.M4 $b W368 2020 082 00 $a 372.37/4 $2 23 100 1 $a Wasserman, Jim, $d 1961- $e author. 245 10 $a Elementary schoolers, meet media literacy : $b how teachers can bring economics, media, and marketing to life / $c Jim Wasserman, David W. Loveland. 264 1 $a Lanham, Maryland : $b Rowman & Littlefield Publishing Group, $c [2020] 300 $a xi, 154 pages ; $c 24 cm. 490 1 $a Media, marketing, and me series 504 $a Includes bibliographical references. 500 $a Chapter 1: Can Elementary Students Learn Economics and Media Literacy -- Chapter 2: Marketing & Media : The Twin Pillars of American Society -- Chapter 3: Introduction to Basic Economics (The Objective Study of Choice) -- Chapter 4: Behavioral Economics : How we are "Nudged" While Making our Choices -- Chapter 5: Coolness : The Super Nudge -- Chapter 6: Seeking Media Lit's Holy GRAIL : Consumer Demographics -- Chapter 7: An Age-old Question : Age and Consumerism -- Chapter 8: Child's Play or Child's Pay? : Children, Consumerism, and Media -- Chapter 9: Media Literacy, Relativity, and Persuasion -- Chapter 10: Telling the Truth. 520 $a "This teaching manual supplies lessons designed for elementary students (grades 1 - 5) that establish a concrete foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging, providing a gateway for them to then hone their media literacy skills further as they develop more abstract analytical proficiency"-- $c Provided by publisher. 650 0 $a Media literacy $x Study and teaching (Elementary) 650 0 $a Economics $x Study and teaching (Elementary) 650 0 $a Marketing $x Study and teaching (Elementary) 650 7 $a Economics $x Study and teaching (Elementary) $2 fast $0 (OCoLC)fst00902233 650 7 $a Marketing $x Study and teaching (Elementary) $2 fast $0 (OCoLC)fst01010256 650 7 $a Media literacy $x Study and teaching (Elementary) $2 fast $0 (OCoLC)fst01941284 700 1 $a Loveland, David W., $d 1973- $e author. 776 08 $i Online version: $a Wasserman, Jim, 1961- $t Elementary schoolers, meet media literacy $d Lanham, Maryland : Rowman & Littlefield Publishing Group, 2020. $z 9781475842258 $w (DLC) 2019038987 830 0 $a Media, marketing, & me series. 941 $a 1 952 $l OVUX522 $d 20220317021322.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5DF73CDA9FDF11EA86A3D44697128E48Initiate Another SILO Locator Search