The Locator -- [(subject = "Brand name products--Management")]

The Locator -- [(subject = "Brand name products--Management")]

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Author:: Gregory, James R.
Title:: The best of branding : best practices in corporate branding / James R. Gregory.
Publisher:: McGraw-Hill,
Copyright Date:: c2004
Description:: xvi, 224 p. : ill. ; 24 cm.
Subject:: Brand name products--Management.--Case studies.
Brand name products--Marketing.
Notes:: Includes bibliographical references and index.
ISBN:: 9780071403290 (alk. paper)
0071403299 (alk. paper)
OCLC:: (OCoLC)51871111
LCCN:: 2003014819
Locations:: USUX851 -- Iowa State University - Parks Library (Ames)

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